Demo mode · nothing is saved
Skip to content
InfoMapa.catUser guide

I want to advertise5 min read

Prepare a clear, measurable campaign

Provide good materials and understand spaces, rotation and metrics.

Before you start

Campaigns in advertising spaces are prepared with the directory team. This guide doesn’t activate a campaign or replace buying one.

Get ready
Follow the steps
Check

This is how a campaign ad looks inside a listing.

Ad inside a listing, marked as Advertising, with the image and the advertiser’s name below.
Real screenshot of the tool. This is how a campaign ad looks inside a listing. Details and prices may change.
  1. Always marked as «Advertising».
  2. The creative: an image or a short video. The message must read in a second, on phones too.
  3. The advertiser and the title, with the link to wherever you want to take people.

Step by step

  1. Define goal, space and period

    Say what you want to communicate and where the ad should lead. Agree on header, map, top of listing or bottom of listing, plus start date, end date and language. How visible each space is depends on the screen and device.

  2. Prepare the creative

    You can provide text, an image or a video depending on the space. Texts allow up to 200 words; images up to 5 MB; uploaded videos up to 25 MB. YouTube or Vimeo links are also accepted. Confirm the space’s dimensions before designing.

  3. Check the preview

    Check that it reads well on a phone, the usage rights, that the advertiser is identified and the final link. Video must be tapped to play. An offer should explain its conditions without making visitors guess them.

  4. Understand how rotation works

    Several ads can share a space. Rotation uses weights: with weights 3 and 1, the expected split is roughly 75% and 25% between those two eligible ads. It isn’t a promise of an exact number of impressions. Dates, language and status also decide whether it appears.

  5. Ask for a report over the same period

    Check the impressions and clicks available for the campaign. A click shows interaction, not a sale. If you work out a click-through rate, divide clicks by impressions for the same period and multiply by 100; without impressions the rate can’t be calculated.

If something doesn’t go as expected

I don’t see my ad every time I open the site

It may share the rotation, depend on the language or be outside its dates. Ask the team to check the space, status and schedule.

When you finish

You’ll have a specific list of materials and questions to prepare your campaign.

Compare advertising options

Before you call it done

Your progress is only saved in this browser. You don’t need an account.

Explore other possibilities

Choose the right way to advertisePut your logo on the map, step by stepTrack, fix and renew your ads